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When You’re Not At Peace With A Client, Is It Okay To Walk Away?

Recently, I had a situation in which I was not at peace with the client that I was working with.

I worked with this client for about one year. The client came to me with no marketing strategy. He said he had a website and that was it. I put together an online marketing strategy for him. I designed a new website for the client, set up and managed a Facebook page, Twitter account, Google+ page, and a LinkedIn profile.

I explained to him how he needed to focus on his niche, which was in a very reputable industry – one in which he could succeed in if he followed the plan.

Without getting into all of the details, click here to see a few things this client did after we agreed on the marketing strategy >>

Interview with Romona Foster, Social Media Trainer & Consultant by Ja Bilal

Welcome to Inside Career…where our feature today is on Romona Foster, Social Media Trainer & Consultant

BILAL: Tell us about your background and what inspired you to venture into social media training?

ROMONA: Well…my background is actually in meeting planning. While taking some classes for event management, the school’s requirement was that you participate in a full-time internship and 160 practicum hours …

BILAL: How have you helped or experienced social media enriching those in business?

ROMONA: The biggest way I can help people is to share my own stories with them. For example with the LinkedIn classes, people inquire about how they can generate business. They say, “I am on LinkedIn but nothing happens.” or ”I have been trying to get business but can’t get anything.” Usually, the problem is that they are on there, but they are not engaging with anyone. I then share my own success stories of how business is being generated. I have gotten clients from it and now participate on an organization’s board because of LinkedIn. I have gotten clients from Twitter. People show up for class whom I have only known through Facebook or Twitter. I show clients how to create a marketing strategy online for themselves based on their type of business and help them decide which social media platforms work best for them. I can tell them about different strategies, but I have to share the ones that have worked for me. I tell them that continual engagement with their connections and group members is crucial. You can’t post once and disappear, or generate interest one week and don’t come back for several weeks. Engagement is the key in relation to their business strategy.

Click to read the full interview >>