Google Hangout and How Small Businesses Can Use It For Content Marketing
You may have heard about the “new” (well, not so new anymore) social media platform called Google+.
If you don’t already use it, there’s a multitude of reasons why you should have a presence on Google+, from SEO value to thought leadership. One big reason you should try Google+, a reason often missing from many lists, is the Google Hangout.
A Google Hangout is a tool that allows you to have a group conversation. You can capture photos, share your screen, and message friends. You can also turn any Hangout into a live video call with up to 10 friends. It’s essentially Skype for more than 2 people. Once you hit the “broadcast” button on your Google Hangout, your Google+ connections can watch your video live on your Google+ page. The video will also be posted to your YouTube account to allow for promotion after you’ve held your Hangout.