ENGAGEMENT > PLATFORM: FOCUSING ON STRATEGY AND ENGAGMENT
Is your brand on Pinterest, Twitter, Tumblr, Foursquare, Flickr, Google+, LinkedIn, YouTube, Instagram, Facebook and … any others that have cropped up since you started reading that list? Are you building connections with friends, fans, followers and pinners? Creating conversations in groups, chats, pages and circles? Trying to keep up with all of the platforms in the social sphere can be intimidating and overwhelming. Fortunately for your brand (and your sanity), you don’t have to do it all. You just have to do it right. We’ve grown past the somewhat compulsive “New platform? We must create an account! We must be everywhere!” phase. The focus is now on effectively leveraging the platforms that are the best fit for your brand and your audience. This can mean anything from growing and revamping existing accounts to adopting or experimenting with new platforms that fit your brand’s content strategy and reach your target audiences. Social Media Week Washington DC tackles this trend with both platform and engagement-specific events, to help you move past the need to be everywhere, and hone in on choosing the best platforms for your brand and making the most of them with a strong social media strategy. Events geared towards leveraging specific platforms, such as “Social storytelling Q+A with Tumblr” and [Romona Foster’s] “Discover the Power of Twitter Tweet-A-Thon-Style” can help your brand tell its story powerfully and effectively using specific platforms.