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Facebook Isn’t Twitter (And It Sure Ain’t Instagram)

Hey, people! Please stop posting on Facebook like it’s Twitter or worse yet, Instagram.

More and more I am seeing people posting on their Facebook Business pages as if they were on Twitter or Instagram. Now, I’m not talking about those who have their tweets or Instagram posts sent to their Facebook Business page. That I get (I don’t agree with it 100%, but I get it.) Those I am speaking of are those who are posting using the @mention feature – you will find on Twitter – instead of tagging other businesses on Facebook. I also notice these same people are also going hashtag crazy!

At first, I thought maybe they were mentioning the other businesses using their Twitter handles with the hope people would rush over to Twitter to follow these businesses. But, after I did some research, I noticed that it looks like they began the tagging process with the @businessname, but they didn’t follow through to continue tagging. How do I know this? Because, when I put the @businessesnames in a post, Facebook actually prompts me to tag the businesses that are being referenced.

Are you confused yet? Well, you are not alone.

If you are not sure if you are using hashtags correctly, be sure to read this >>

When You’re Not At Peace With A Client, Is It Okay To Walk Away?

Recently, I had a situation in which I was not at peace with the client that I was working with.

I worked with this client for about one year. The client came to me with no marketing strategy. He said he had a website and that was it. I put together an online marketing strategy for him. I designed a new website for the client, set up and managed a Facebook page, Twitter account, Google+ page, and a LinkedIn profile.

I explained to him how he needed to focus on his niche, which was in a very reputable industry – one in which he could succeed in if he followed the plan.

Without getting into all of the details, click here to see a few things this client did after we agreed on the marketing strategy >>

Twitter Just Freaked Me Out!

I was chatting with @GiovanniLizama, Co-Founder/Language & Communications Specialist for @LimonZest, on Twitter about Amazon’s new Fire Phone, and noticed a popup notification, much like Facebook’s chat messaging feature. It freaked me out for a minute! Want to learn more about this Twitter notification? Then read on >>

Using Social Media to Handle Customer Complaints: Who’s Doing It Right?

How many times have you heard this, “Customer service is not what it used to be”? Those that are saying these words are speaking the half-truth. Customer service should still be handled in the same manner in which “it used to be” handled. Here is where it “is not what it used to be” comes in. Some businesses are still expecting all customer complaints and inquiries to come in the traditional manner – via phone call, email or as the incident occurs. These businesses think things are going well because customers are not complaining or making inquiries over the telephone, through email or in person. Read the full article >>

Photo Courtesy of: Profile Artist MOYE’

ENGAGEMENT > PLATFORM: FOCUSING ON STRATEGY AND ENGAGMENT

Mentioned on the Social Media Week 2013 Blog

Is your brand on Pinterest, Twitter, Tumblr, Foursquare, Flickr, Google+, LinkedIn, YouTube, Instagram, Facebook and … any others that have cropped up since you started reading that list? Are you building connections with friends, fans, followers and pinners? Creating conversations in groups, chats, pages and circles? Trying to keep up with all of the platforms in the social sphere can be intimidating and overwhelming. Fortunately for your brand (and your sanity), you don’t have to do it all. You just have to do it right. We’ve grown past the somewhat compulsive “New platform? We must create an account! We must be everywhere!” phase. The focus is now on effectively leveraging the platforms that are the best fit for your brand and your audience. This can mean anything from growing and revamping existing accounts to adopting or experimenting with new platforms that fit your brand’s content strategy and reach your target audiences. Social Media Week Washington DC tackles this trend with both platform and engagement-specific events, to help you move past the need to be everywhere, and hone in on choosing the best platforms for your brand and making the most of them with a strong social media strategy. Events geared towards leveraging specific platforms, such as “Social storytelling Q+A with Tumblr” and [Romona Foster’s] “Discover the Power of Twitter Tweet-A-Thon-Style” can help your brand tell its story powerfully and effectively using specific platforms.