social media marketing
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Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. [Source: TechTarget]
Twitter Just Freaked Me Out!
I was chatting with @GiovanniLizama, Co-Founder/Language & Communications Specialist for @LimonZest, on Twitter about Amazon’s new Fire Phone, and noticed a popup notification, much like Facebook’s chat messaging feature. It freaked me out for a minute! Want to learn more about this Twitter notification? Then read on >>
Using Social Media to Handle Customer Complaints: Who’s Doing It Right?
How many times have you heard this, “Customer service is not what it used to be”? Those that are saying these words are speaking the half-truth. Customer service should still be handled in the same manner in which “it used to be” handled. Here is where it “is not what it used to be” comes in. Some businesses are still expecting all customer complaints and inquiries to come in the traditional manner – via phone call, email or as the incident occurs. These businesses think things are going well because customers are not complaining or making inquiries over the telephone, through email or in person. Read the full article >>
Photo Courtesy of: Profile Artist MOYE’
The Power of Email Marketing Seminar
To book me for group or one-on-one in-person or webinar training, click here … http://bit.ly/1oouh6G and complete form.
Seminar: Constant Contact’s The Power of Email Marketing
Presenter: Romona Foster, Social Media Trainer & Constant Contact Authorized Local Expert
Venue: Microsoft Store Fashion Centre at Pentagon City, Arlington, VA; (January 14, 2014)
Upcoming Seminars & Workshops: http://bit.ly/184Y0st
Videographer: Profile Artist Moyé; Website: http://www.profileartistmoye.com
Build the relationships that are key to your business success with easy, inexpensive and highly effective email marketing – leveraging social media marketing!
In this seminar, Romona provided tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting — and keeping — high quality prospects, customers and members.
Attendees learned how to:
– Become trusted email senders in the eyes of their prospects, customers, and members;
– Build their list, how to find and keep email list subscribers, offline, online and especially via social media;
– Get their sent emails opened and read;
– Turn their readers into more frequent buyers/visitors/donors;
– Target their communications;
– How to get the right message to the right people at the right time;
– Use email communications to improve customer/member loyalty; and
– Enhance their email marketing with social media marketing — even if they didn’t have a social media presence!
Social media tips and how to’s from Washington, DC’s social media trainer and Constant Contact Authorized Local Expert, Romona Foster.
Google Hangout and How Small Businesses Can Use It For Content Marketing
You may have heard about the “new” (well, not so new anymore) social media platform called Google+.
If you don’t already use it, there’s a multitude of reasons why you should have a presence on Google+, from SEO value to thought leadership. One big reason you should try Google+, a reason often missing from many lists, is the Google Hangout.
A Google Hangout is a tool that allows you to have a group conversation. You can capture photos, share your screen, and message friends. You can also turn any Hangout into a live video call with up to 10 friends. It’s essentially Skype for more than 2 people. Once you hit the “broadcast” button on your Google Hangout, your Google+ connections can watch your video live on your Google+ page. The video will also be posted to your YouTube account to allow for promotion after you’ve held your Hangout.
4 Tips On How To Use Pinterest As A Marketing Consultant
There are so many social media platforms out there today and everyone has a different opinion about which platform is best for your business. As a marketing consultant, you probably dabble in all of the big social media sites for your clients but, which ones do you use for yourself? Pinterest might be one of them. This colorful social media platform is a great way to drive traffic back to your website and get even more exposure for your business. The question is…how do you use it as a marketing consultant? Most people will tell you that Pinterest is mainly for B2C’s (Business to Consumers) but, there are plenty of ways that B2B’s (Business to Businesses) and specifically marketing consultants can use Pinterest to grow their reach and drive traffic back to their site. Below you will find 4 examples of how Constant Contact’s Solution Providers (our version of Marketing Consultants around the country) use Pinterest to their advantage. 1). Shelley Roth – Drive back to your content; 2). Romona Foster – Showcase your expertise; 3). Grapevine Marketing – Let your personality shine through; and 4). Buzz2Bucks – Show off your current clients. Read the entire article here >>
ENGAGEMENT > PLATFORM: FOCUSING ON STRATEGY AND ENGAGMENT
Is your brand on Pinterest, Twitter, Tumblr, Foursquare, Flickr, Google+, LinkedIn, YouTube, Instagram, Facebook and … any others that have cropped up since you started reading that list? Are you building connections with friends, fans, followers and pinners? Creating conversations in groups, chats, pages and circles? Trying to keep up with all of the platforms in the social sphere can be intimidating and overwhelming. Fortunately for your brand (and your sanity), you don’t have to do it all. You just have to do it right. We’ve grown past the somewhat compulsive “New platform? We must create an account! We must be everywhere!” phase. The focus is now on effectively leveraging the platforms that are the best fit for your brand and your audience. This can mean anything from growing and revamping existing accounts to adopting or experimenting with new platforms that fit your brand’s content strategy and reach your target audiences. Social Media Week Washington DC tackles this trend with both platform and engagement-specific events, to help you move past the need to be everywhere, and hone in on choosing the best platforms for your brand and making the most of them with a strong social media strategy. Events geared towards leveraging specific platforms, such as “Social storytelling Q+A with Tumblr” and [Romona Foster’s] “Discover the Power of Twitter Tweet-A-Thon-Style” can help your brand tell its story powerfully and effectively using specific platforms.